Really Strategies
RESOURCE CENTER
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White Papers
Welcome to the Really Strategies white paper resource center, an ongoing reference area for content managment services and solutions for publishers. The following white papers written by Really Strategies staff are available here for free.
NIMAS: An Opportunity for Educational Publishers
How XML and Content Management Creates New Marketing Opportunities for Publishers
Really Strategies and Integration New Media, 2007
NIMAS should be viewed not as a challenge, but as a new opportunity for educational publishers and as a catalyst for improvements
to and implementation of XML in publishing workflows.
Click here to read.
XML Capabilities of Popular Publishing Applications
Really Strategies, 2006
Publishers have worked with structured content for years, beginning with SGML and then XML. But in the last year, as XML has
gained more of a footing outside the publishing space, more third party applications have embedded greater XML support. This
white paper takes a look at those recent XML developments in some of the key applications used by publishers.
Click here to read.
Information Architecture for Publishers
Really Strategies, 2005
A complete information architecture must extend into the publishers's back end -
the systems used to create content. And, as it turns out, well-designed content benefits internal systems and processes just
as it does front-end delivery systems like Web sites. This paper considers information architecture for publishers: the front
end, the back end, and the connections between the two.
Click here to read.
Approaching a Content Management Initiative
Really Strategies, 2004
Publishers today have the opportunity to reach their audiences in a more targeted and timely
fashion than was ever possible in the past, and these opportunities will continue to increase. However, without implementing
effective methods for creating and producing content, no publisher can achieve these goals affordably or in the
desired timeframe.
Click here to read.
The [Bracket] Report: Publishers’ Adoption of
Content Management Systems & Technologies
Really Strategies, 2002
If you are planning to buy, build or replace
a content management system, The [Bracket] Report -
Publishers’ Adoption of Content Management Systems &
Technologies will help you make the right decisions, based on your
peers’ successes and mistakes.
Click here to read.
