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Survey of Publishing Industry Sheds Light on Content Management

NEW YORK, NY and LANSDALE, PA–May 14, 2002–Really Strategies, Inc. announces publication of the market study, The [Bracket] Report - Publishers' Adoption of Content Management Systems and Technologies. The focus of the report is content management - how publishers use processes and technology to move content from manuscript to distribution on multiple media platforms. A team of graduate students from the Center for Publishing at New York University cooperated in the execution of the survey.

Results of the study suggest that while there are tools to help publishers streamline workflow and move products to market faster and less expensively, publishers remain skeptical about the ability of commercially available products to meet their needs. Many of the publishers interviewed indicated that they implemented a content management system during the last one to two years. Most said that their content management systems are "doing what they are suppose to." However, they told the researchers, "we're doing it as we go," or "it's time consuming and may not even work when it's done," and "it must work flawlessly or we're out of business-but our vendor hasn't kept promises regarding upgrades."

The study is the result of comprehensive telephone interviews conducted in March and April by NYU's Center for Publishing with publishers, editorial directors, and chief information officers. Each interview lasted 15 to 50 minutes. All but two questions were multiple-choice. One hundred-eight publishing professionals were contacted. In four weeks, 54 interviews were completed.

According to Barry Bealer, president and CEO of Really Strategies, this report focuses on one category of publishing - scientific, technical and medical (STM).

"Publishers in the STM market typically need to produce highly structured, complex packages in both traditional and new media," he said. "In future reports, we expect to broaden our audiences. The STM publisher's early-adopter experience offers excellent guidelines for those in other segments."

In April, Really Strategies and the Center for Publishing at NYU announced that the two are working on research projects dedicated to helping inform the publishing industry about opportunities and challenges with new systems and technologies. The [Bracket] Report is the first study to evolve from this collaboration. The study is a benchmark for publishers to measure themselves against others like them who are faced with big investment decisions in otherwise uncharted territory.

The [Bracket] Report - Publishers' Adoption of Content Management Systems and Technologies is available for $295 from Really Strategies, Inc. For information, please see www.reallysi.com/report.htm

About Center for Publishing at New York University

Since 1943, the Center for Publishing at New York University has offered a full complement of courses, seminars, and institutes that cover the entire publishing spectrum. In the Fall of 1996, the Center responded to the increasing demand within the publishing industry for better trained and knowledgeable professionals by introducing its Master of Science in publishing. Developed jointly by NYU and a distinguished national publishing advisory group, the graduate degree introduces students, who are currently working in the industry, to all the functions of publishing and prepares them for management positions in book, magazine and online publishing. The program is a remarkable partnership encompassing advisers, faculty and students that has flourished since its inception. The members of the Board of Advisers are an extraordinary group of senior managers-presidents, CEOs and chairs of companies. The faculty are seasoned professionals who provide academic challenges from practical perspectives. The Center also offers a full-time Summer Publishing Institute that provides a broad, comprehensive introduction to the industry. In addition, certificates in book, magazine, b2b and electronic publishing offer a wide array of courses that professional education for close to 1,000 individuals each year.

About Really Strategies

Really Strategies, Inc., a privately held company that was founded in 2000 to provide world-class content solutions and services to publishers, media companies, and other content-centric companies. From content creation to delivery, Really Strategies helps bring strategy, content, and technology together to analyze, architect, and implement appropriate tools and technologies. Really Strategies' core product RSuite CMS is an award-winning content management system that facilitates the creation, management, re-use and distribution of XML, media files, and other document formats (Word, InDesign, or PDFs). As a recent recipient of The People's Choice Award for Top Consulting Service and Top Content Management, KMWorld's Trend-Setting Product of 2007 Award [RSuite], the Deloitte and Touche Fast 500 Award, Benjamin Franklin Emerging Business Award, Deloitte and Touche Rising Star Award (Delaware Valley), the Philadelphia 100 Award, and one of the "Best Places to Work" in Philadelphia Award by the Philadelphia Business Journal, Really Strategies is committed to building the premier content solutions and services firm. For more information about Really Strategies, Inc., please visit www.reallysi.com. For more information about RSuite CMS, please visit www.rsuitecms.com or call (610) 631-6770.

For press information, contact:
Marianne Calilhanna
610-631-6770
mcalilhanna@reallysi.com

© 2008 Really Strategies, Inc. All rights reserved.