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Really Strategies Assists Editorial Projects in Education (EPE) in Developing New Online Business Strategies

LANSDALE, Pa.–March 18, 2003–Really Strategies, Inc., an independent content management and publishing solutions firm, led an integrated project team to design and implement a new registration business model for Education Week on the Web, American Education's Online Newspaper of Record. EPE, the publisher of Education Week and Teacher Magazine, sought Really Strategies to help refine their registration strategy as well as implement the needed changes to www.edweek.org.

For more than 5 years, EPE offered its print content for free through its Web site. "We realized we needed to move out of the 'completely free content' Web model, and our first step was to develop a registration-based approach," said Angela Lunter, online business manager for EPE. "To help us flesh out the details, as well as to provide a sounding board, we called Really Strategies, largely because of their Web and publishing industry experience."

Really Strategies and EPE worked together to review the business rationale and drivers for moving to a registration-based Web site to develop a business plan that met the current needs of EPE. Following the development of the business strategy, EPE retained Really Strategies to help implement changes to the Web site.

"EPE had discussed the need to move away from their completely free Web model for some time, and they were convinced that the market was prepared to accept a change. Their timing coincides with the industry in general, with many publishers, especially newspaper publishers, migrating from free content offerings to either registration- or paid-based systems. It's relatively new for everyone, but both EPE and Really Strategies felt we put a good business and technical solution in place," stated Edward Stevenson, Really Strategies' director of content strategies.

Structural, design, and code changes to the site were required to complete this upgrade. In addition to changing existing Web pages and creating registration forms and supporting pages, Really Strategies also guided the development team to upgrade changes to the editorial administration environment used to publish content online.

"This project was a success. We were able to develop sound business principals and make the appropriate changes on the Web site to support them. Really Strategies did an excellent job of marrying our business needs with the technical implementation on the site," added Lunter. "Our registration numbers are promising and we are enthusiastic about the information we have already learned about our site visitors."

About Editorial Projects in Education

Editorial Projects in Education Inc. publishes Education Week, the monthly Teacher Magazine, and Education Week on the Web. We are a nonprofit, tax-exempt organization based in Bethesda, MD. Our primary mission is to help raise the level of awareness and understanding among professionals and the public of important issues in American education. We cover local, state, and national news and issues from preschool through the 12th grade. We also provide periodic special reports on issues ranging from technology to textbooks, as well as books of special interest to educators. Visit Education Week on the Web at http://www.edweek.org.

About Really Strategies

Really Strategies, Inc., a privately held company that was founded in 2000 to provide world-class content solutions and services to publishers, media companies, and other content-centric companies. From content creation to delivery, Really Strategies helps bring strategy, content, and technology together to analyze, architect, and implement appropriate tools and technologies. Really Strategies' core product RSuite CMS is an award-winning content management system that facilitates the creation, management, re-use and distribution of XML, media files, and other document formats (Word, InDesign, or PDFs). As a recent recipient of The People's Choice Award for Top Consulting Service and Top Content Management, KMWorld's Trend-Setting Product of 2007 Award [RSuite], the Deloitte and Touche Fast 500 Award, Benjamin Franklin Emerging Business Award, Deloitte and Touche Rising Star Award (Delaware Valley), the Philadelphia 100 Award, and one of the "Best Places to Work" in Philadelphia Award by the Philadelphia Business Journal, Really Strategies is committed to building the premier content solutions and services firm. For more information about Really Strategies, Inc., please visit www.reallysi.com. For more information about RSuite CMS, please visit www.rsuitecms.com or call (610) 631-6770.

For press information, contact:
Marianne Calilhanna
610-631-6770
mcalilhanna@reallysi.com

© 2008 Really Strategies, Inc. All rights reserved.