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Really Strategies Hires Former Houghton Mifflin Executive to Deepen Expertise in Educational Publishing

Michael Edson Joins Really Strategies as Practice Director, Educational Publishing

LANSDALE, Pa.–January 19, 2006–In its ongoing effort to strengthen support for specific publishing and media verticals, Really Strategies Inc. hired Michael Edson, previously vice president and director of publishing technology at Houghton Mifflin Company. Michael is Really Strategies' new practice director for educational publishing services and helps Really Strategies' clients with content technology initiatives in the educational publishing arena, including relevant business strategy definition; electronic product strategy and development; and editorial, design, prepress, and print manufacturing processes and technologies.

While with Houghton Mifflin Company, Michael developed and implemented the content systems strategy for the School Division and significantly influenced company-wide content systems strategy. He has long been involved with electronic product development both as a developer and a business strategist, having completed work on such diverse products as the Kennedy School of Government's "Subway" interactive case study and "Introducing James Joyce's Ulysses" electronic reference product for the James Joyce Center at Boston University.

Really Strategies is deepening its commitment to specific publishing verticals by hiring strategy, technology, and operations experts who understand first-hand the challenges faced in today's increasingly competitive publishing markets. "Really Strategies' practice directors have hands-on experience with technical and strategic requirements in specific publishing markets," stated Really Strategies president and CEO Barry Bealer. "Having a seasoned strategic consultant such as Michael lead the educational publishing practice allows us to strengthen our commitment and services to help publishers in this marketplace."

About Really Strategies

Really Strategies, Inc., a privately held company founded in 2000, provides world-class content solutions and services to publishers, media companies, and other content-centric companies. From content creation to delivery, Really Strategies helps bring strategy, content, and technology together to analyze, architect, and implement appropriate tools and technologies. Our solutions encompass XML editorial tools, XML repositories, content management systems, and editorial and production systems. Our services include workflow reengineering; technology evaluation; DTD and Schema development; business, functional, and technical requirements development; and electronic product development strategy. As a recipient of the 2006, 2007, and 2008 People's Choice Award for Top Consulting Services, Deloitte and Touche Fast 500 Award, Benjamin Franklin Emerging Business Award, Deloitte and Touche Rising Star Award (Delaware Valley), the Philadelphia 100 Award, and a 6-year finalist of the "Best Places to Work" in Philadelphia Award by the Philadelphia Business Journal, Really Strategies is committed to building the premier content solutions and services firm. In June 2009, Really Strategies acquired DocZone, the industry’s first SaaS XML content management system. For more information about Really Strategies, Inc., please visit www.reallysi.com. For more information about RSuite CMS, please visit www.rsuitecms.com or call +1 (610) 631-6770. For more information about DocZone, please visit www.doczone.com or call +1 (610) 631-6770.

For press information, contact:
Marianne Calilhanna
610-631-6770
mcalilhanna@reallysi.com

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