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Elsevier, Health Sciences Division Implements New Editorial and Production System for Mosby's Drug Consult Engineered by Really Strategies

LANSDALE, Pa.–January 6, 2004–Elsevier, Health Sciences Division and Really Strategies celebrated the launch of a new editorial and production system for the top-selling pharmaceutical reference, Mosby's Drug Consult.

Really Strategies was retained by Elsevier to replace a legacy system that stored, managed, and delivered Mosby's Drug Consult pharmacologic content. The new platform and technologies used to implement this system were based on standards defined by Elsevier, resulting in a system that easily fit into Elsevier's framework. The technical architecture incorporated J2EE development methods, which will prove to be more scalable and maintainable and offers the leverage to build on top of it for products such as electronic products or derivative texts.

"In the short time that we have used the system, our staff has realized a significant amount of time savings with streamlining our workflow" stated Robert Norton, Systems Manager, Database eProduction. "We are very happy with the solution that Really Strategies delivered."

The joint project team undertook an extensive analysis of the legacy system to document system capabilities, improve editorial workflow, and to architect an XML repository of drug information. The resulting system has allowed Elsevier to more easily update and maintain the complex drug content while streamlining the XML delivery of the content.

"The new platform involves the convergence of XML (content) and relational data," stated Jeff Wood, Director of Content Engineering. "As a result, the system allows Elsevier to create customized output quickly in response to their market needs. In other words, more product using the same content."

About Elsevier, Health Sciences Division

Elsevier is a world-leading publisher of scientific, technical, and medical information products and services. Working in partnership with the global science and health communities, the company publishes more than 1,800 journals and 2,200 new books per year, in addition to offering a suite of innovative electronic products, such as ScienceDirect® (www.sciencedirect.com) and MD Consult (http://www.mdconsult.com/) bibliographic databases, online reference works and subject specific portals.

Elsevier (www.elsevier.com) is a global company headquartered in Amsterdam, The Netherlands and has offices worldwide. The company is part of Reed Elsevier Group plc (www.reedelsevier.com), a world-leading publisher and information provider. Operating in the science and medical, legal, education and business-to-business sectors, Reed Elsevier provides high-quality and flexible information solutions to users, with increasing emphasis on the Internet as a means of delivery. Reed Elsevier's ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK, and ENL (New York Stock Exchange).

About Really Strategies

Really Strategies, Inc., a privately held company that was founded in 2000 to provide world-class content solutions and services to publishers, media companies, and other content-centric companies. From content creation to delivery, Really Strategies helps bring strategy, content, and technology together to analyze, architect, and implement appropriate tools and technologies. Really Strategies' core product RSuite CMS is an award-winning content management system that facilitates the creation, management, re-use and distribution of XML, media files, and other document formats (Word, InDesign, or PDFs). As a recent recipient of The People's Choice Award for Top Consulting Service and Top Content Management, KMWorld's Trend-Setting Product of 2007 Award [RSuite], the Deloitte and Touche Fast 500 Award, Benjamin Franklin Emerging Business Award, Deloitte and Touche Rising Star Award (Delaware Valley), the Philadelphia 100 Award, and one of the "Best Places to Work" in Philadelphia Award by the Philadelphia Business Journal, Really Strategies is committed to building the premier content solutions and services firm. For more information about Really Strategies, Inc., please visit www.reallysi.com. For more information about RSuite CMS, please visit www.rsuitecms.com or call (610) 631-6770.

For press information, contact:
Marianne Calilhanna
610-631-6770
mcalilhanna@reallysi.com

© 2008 Really Strategies, Inc. All rights reserved.