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Case Study

Web Site Assessment:

C-SPAN.org

Background: C-SPAN is a private, non-profit public service of the cable television industry. The cable television industry created C-SPAN in 1979 and the network has since grown into a diverse information service that provides public affairs programming 24 hours a day in a variety of formats. The last major revision to its web site was conducted more than 2 years ago and C-SPAN was ready to revisit both the design of the navigational structure and the back-end database that supplies dynamic content.

Strategy: C-SPAN requested that Really Strategies prepare a high-level functional specification document to assist in the short- and long-term budgeting and planning of a new version of the CSPAN.org web site. Really Strategies reviewed the corporate and web site goals and objectives, current site traffic statistics, existing database layouts, and performed an exhaustive review of the C-SPAN.org web site. In addition, Really Strategies helped to create a C-SPAN.org online user survey, the results of which were used to provide a framework for many of the recommendations.

Result: Really Strategies produced a 40-page strategic recommendation that detailed short- and long-term recommendations, activities, and considerations. C-SPAN received a proposed site map, wire frame templates, workflow diagram, and suggested timeline for implementation that could be shared with corporate executives and key stakeholders who would advise their internal team on the web site revision. The strategic recommendation report has been approved by the executive staff and adopted by the development organization to facilitate a complete makeover of the C-SPAN web site.

"We knew it was time to look at the structure and function of our web site but felt strongly that we needed an independent review from an industry expert. Really Strategies played a key role in developing a new vision with an organized path to follow."

Chris Long, Director of New Media, C-SPAN

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