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We knew it was time to look at the structure and function of our web site but felt strongly that we needed an independent review from an industry expert. Really Strategies played a key role in developing a new vision with an organized path to follow.
Chris Long, Director of New Media, C-SPAN

Case studies

C-SPAN

Web Site Assessment

Background: C-SPAN is a private, non-profit public service of the cable television industry. The cable television industry created C-SPAN in 1979 and the network has since grown into a diverse information service that provides public affairs programming 24 hours a day in a variety of formats. The last major revision to its web site was conducted more than 2 years ago and C-SPAN was ready to revisit both the design of the navigational structure and the back-end database that supplies dynamic content.

Solution: C-SPAN requested that Really Strategies prepare a high-level functional specification document to assist in the short- and long-term budgeting and planning of a new version of the CSPAN.org web site. Really Strategies reviewed the corporate and web site goals and objectives, current site traffic statistics, existing database layouts, and performed an exhaustive review of the C-SPAN.org web site. In addition, Really Strategies helped to create a C-SPAN.org online user survey, the results of which were used to provide a framework for many of the recommendations.

Result: Really Strategies created 19 detailed workflow diagrams encompassing book and journal production activities. In addition, each workflow and process diagram was analyzed and the resultant findings were captured in a companion analysis report that identified areas for improvement and recommended corrective actions. Finally, Really Strategies developed and presented their findings to the Content Digitization Warehouse Working Group.