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American Society for Training & Development
XML metadata management, workflow, and delivery for ASTD
Background: The American Society for Training & Development (ASTD) is the world's largest association dedicated to workplace learning and performance professionals. On an annual basis, they publish about 20 books, 150 monthly newsletters, a monthly and a quarterly magazine as well as 5 research reports in addition to numerous conferences. While they are a member organization, they are also a niche market publisher. ASTD needed to find a better way to publish and meet their member requirements.
Solution: ASTD hired Really Strategies to provide both a content management platform as well as a digital publishing strategy that would enable them to bring content to the market in a timely manner. RSuite created an enterprise metadata tagging program that allowed ASTD end users the ability to find content based on standardized metadata fields as opposed to using solely text search applications as they did in the past.
Result: Really Strategies implemented RSuite over a 3-month period that provided a strong, digital core for ASTD. The system allowed them to quickly iterate and make fast changes to drive their organizations digital initiatives. Additionally, Really Strategies helped ASTD apply metadata tools to tag their documents in a highly contextualized manner, which resulted in tagging more than 2,000 chapters of books and 2,000 magazine articles, drastically reducing production to a 9-month period. Being able to do this gave ASTD many advances as well as a shorter time-to-market for product delivery. RSuite gave ASTD the freedom and the ability to quickly serve their clients with new XML transformations due to the product’s extensibility, ease of use, and reliability.