Published Articles

The following are articles written by Really Strategies staff on a number of different publishing topics. You may also want to see our newsletter articles.

XML Marks the Spot: Tips on Finding New Uses for Old Content
Publishing Executive InBox, May 2008
an interview with Barry Bealer
Extensible Markup Language, better known simply as XML, has become part of the popular vernacular for magazine publishers since it was first introduced 10 years ago. Barry Bealer chatted with Publishing Executive Inbox about the opportunity that exists with new content management systems and offers up some tips for publishers to leverage existing content through XML.
Read

5 Best Practices for Getting Rich with Data
Publishing Executive InBox, October 2006
by Barry Bealer
The term rich data has been discussed and argued for years now. Essentially, the phrase means turning vast amounts of existing, often archived content into new electronic products. Barry Bealer provides the five best practices on how publishers can get rich from data.
Read

XQuery: A New Tool for Content Discovery and New Product Development
IMI, a monthly newsletter by EPS, January 2006
by Paul Eisenberg
The advent of tools supporting XQuery has increased the potential for publishers to bring efficiencies to the content discovery and product development process. In this aticle, Paul Eisenberg introduces the general concept of XQuery and discusses how it is changing the rules of the game for XML publishers.
Read

Information Architecture on the Back End
Upgrade Magazine, April/May 2005
by Ed Stevenson and Lisa Bos
When developing a taxonomy for your web site content, it's important to think about how it will be used on the back end as well as the front end.
Read

Translating The Angle-Bracket Crowd: The Business Impact of Content Standards
Upgrade Magazine, April/May 2005
by Barry Bealer
How do you make sense of the business impact of standards? What do technical standards mean for publishers, licensing agencies, and distributors?
Read

The Content Equation
Upgrade Magazine, June/July 2004
Marcelle Soviero
Companies are finding that content + technology = value.
Read

Elsevier Slips into Something a Little More Personalized
PrintMedia Magazine, May/June 2004
Really Strategies assists Elsevier's Health Sciences Division in Mosby Drug Consult project.
Read

Content Management's Evolution Continues
SEYBOLDREPORTS.com, Insider Perspective, Volume 8, Number 38;
June 25, 2003
Really Strategies' president and CEO, Barry Bealer, examines what's changing in the content-management market.
Read

Content Re-Use—Priorities and Processes
Upgrade Magazine, April/May 2003
Really Strategies' co-founders, Barry Bealer and Lisa Bos, discuss their experiences with various publishers and their decisions and processes for content re-use.
Read

To Build or Buy a Content Management System? That Is The Question
PrintMedia Magazine, March/April 2003
Really Strategies' CEO, Barry Bealer, discusses both sides of the CMS build or buy conundrum and details some driving factors that publishers can use to make the right decision.
Read

Many Systems Treated as One: A Case Study of CQ Press’ Content Management Architecture and
Content Management 101
NFAIS Online Newsletter, September-October 2002
In these two articles, Ed Stevenson, director of content strategies, details the essential principles of content management and provides a case study that illustrates real-life business challenges for a successful publishing company.
Read

The Siren Song of Structure:
Heeding the Call of Reusability
EContent Magazine, September 2002
This article quotes Lisa Bos, executive vice president, consulting services for her perspective on structuring content. To read the article, go to www.econtentmag.com/r5/2002/byrne9_02.html

Disorganized Publishing
BookTech Magazine, May/June 2002
This article written by Barry Bealer, president and CEO, focused on the importance of project management in the publishing organization. To read the article, go to www.booktechmag.com/btm_premium/277851009606291.bsp.

Publishers' View on Content Management
The Seybold Report, May 6, 2002
This article that was published in The Seybold Report reviews the findings in The [Bracket] Report - Publishers' Adoption of Content Management Systems and Technologies. This survey completed by Really Strategies, in conjunction with The Center for Publishing at New York University provides insight into how Scientific, Technical, and Medical publishers have addressed, or will address, content management.
Read

Is Print Passé?
CMSWatch.com, August 2001
In this article, which appeared on CMSWatch.com, Lisa Bos, executive vice president of consulting services, examines why print production systems are as important as ever and how systems that support the printed page contain a wealth of lessons for the implementer of electronic CMS’s.
Read

Why Getting Laid Off Is Better Than Building a Proprietary CMS
CMSWatch.com, August 2001
With a constantly changing landscape in the Content Management arena, the task of creating a CMS for your organization can seem daunting. Barry Bealer, president and CEO, offers some insight into this process and poses some thought provoking questions that will help you analyze your next steps.
Read

Taking the Time to Get It Right
Internet Publishing, February 2001
This article, which appeared in the premier issue of Internet Publishing, references the successful implementation of an XML-based editorial system for Congressional Quarterly. The project was headed by Lisa Bos, executive vice president, chief architect, and co-founder of Really Strategies.
Read

Before Making a System Change...
Lisa Bos, executive vice president and chief architect, provides a checklist of issues to consider when implementing a system change.
Read

Everyone's a Publisher on the Internet
PhillyTech, January 2001
Written by Barry Bealer, president and CEO, this article looks at the need for businesses not traditionally in the publishing industry—but who have a content-driven web site—to consider themselves "publishers."
Read